E1, a leading digital tendering platform in the UK and Ireland’s construction industry, has announced the appointment of Neela Ahmed as its new country manager for the UK and Ireland.

This addition highlights E1’s dedication to driving innovation and excellence within the construction sector through cutting-edge digital solutions.

Ahmed brings a wealth of experience in fostering growth and operational efficiency across the construction and technology industries.

And her leadership will be instrumental as E1 navigates a critical phase of expansion in the UK and Ireland.

As country manager, Ahmed will oversee E1’s operations, spearhead business development, and cultivate essential industry relationships. Her strategic insight will be crucial in advancing E1’s mission to unify the construction community during pivotal tendering processes.

Recognising the challenges in the UK construction industry, including a severe skilled labour shortage and underrepresentation of diverse perspectives, Ahmed is determined to drive change.

Chris Dobbyn, chief executive of E1, said: “We warmly welcome Neela Ahmed to the E1 team. Her experience and vision align perfectly with the E1 mission to revolutionise construction through digital innovation.

“Neela’s proven track record in driving growth and her commitment to data-driven strategies will be invaluable as we continue to expand and lead in the digital tendering landscape.”

Ahmed added: “E1’s commitment to innovation and diversity was a major draw for me.

“The construction industry’s reluctance to embrace diverse perspectives often hampers progress, affecting everything from change management to strike rates.

“I am thrilled to get stuck in and drive change. E1’s pioneering digital tendering approach has already made a significant impact, and I’m eager to drive further advancements in the UK and Ireland’s construction industry – watch this space.”

E1 sets a compelling example of inclusivity, with women comprising 50% of its senior leadership and executive roles. This commitment underscores E1’s leadership in promoting diversity within the construction sector.